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Rob Kean’s Body Shop is a specialized training and life transformation facility located in Zeeland, Michigan. Rob Kean has been an expert trainer for over 20 years and has helped numerous athletes win championships, scholarships, and gain entry into pro level programs in the NFL, NBA, MLB and WNBA, among others. He’s helped over 23 people lose over 100 lbs, and is a nationally-recognized weight loss and fitness coach.

Rob’s keep-it-simple style, plus his vast knowledge of carb cycling diets and Metabolic Resistance Training (MRT)-style workouts provide effective, easy-to-follow techniques that are proven successful. To date, Rob has helped over 1,000 people lose weight all over the country and internationally. His proven system works. More than that, though, Rob’s passion is helping lives change from the inside out.


Growing up in a broken home and in poverty, the mentorship Rob received through sports and training helped him become an SEC football player, and gain national recognition through his track and field abilities. He says, “growing up, kids like me ended up either dead or in prison. My being here today is a testament to a transformation that’s happened inside and out. I have been blessed and want to give back to kids like me, and to everyone looking to change their life. No one should feel uncomfortable in their own skin.”



Sign up for a 3-month membership, which includes:
  • 1 free training session for this quarter (October-December)
  • Train with a sidekick, and you both get 50% off!
  • 3 squad sessions per week
  • 2 free flex sessions per week


Choose your options to customize your session:

  • One hour=$100
  • Group size (2-10 of your friends, family, or coworkers)
  • Choose how frequently each week you want to work out

*Ask about adding the app with diet and custom training to your plan!



If you want to be the best version of yourself, no matter how fit you feel, where you are in life, or what kinds of workouts you’ve done in the past, this squad can help get you there.

KEAN 100

If you have close to 100 pounds or more to lose, this squad is for you. We are here to motivate each other in the journey that may feel overwhelming. But it is totally possible, if you give one hundred percent!


If you’re a student or adult athlete and want to take your skills to the next level, this squad will help you reach your goals, push through plateaus and perform at your best ever.

If you’re looking for a customized, team-based diet and training plan that works, along with an incredible community of people committed to life change and transformation, visit Rob Kean’s Body Shop in Zeeland for your next steps. Rob’s doors are open.